<h2 style="font-style:italic"><strong>ABOUT</strong></h2>

<p>The Bachelor of Business Administration (BBA) in Digital Marketing in India is highly specialized for those interested in pursuing careers in marketing through digital channels, such as social media, search engines, email, mobile, and online advertising. These programs typically focus on learning about the principles of digital marketing, as well as practical skills and techniques for implementing strategies to reach and engage with target audiences. In India, top BBA in Digital Marketing programs include Srishti Institute of Art, Design and Technology, IIM Ahmedabad, and MDI Gurgaon.</p>

<h2 style="font-style:italic"><strong>Overview&nbsp;</strong></h2>

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	<p><strong>Core Business Foundation:</strong></p>

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		<li>BBA program starts with fundamental courses in accounting, finance, management, and marketing, providing a well-rounded understanding of business basics.</li>
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	<p><strong>Specialization in Digital Marketing:</strong></p>

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		<li>Focus on digital marketing concepts, covering social media, SEO, content marketing, email marketing, and analytics within the broader BBA framework.</li>
	</ul>
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	<p><strong>Digital Tools and Technologies:</strong></p>

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		<li>Exposure to key digital tools and technologies used in marketing, including marketing automation, analytics, and content management systems.</li>
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	<p><strong>Strategic Marketing Planning:</strong></p>

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		<li>Courses emphasize the development of effective digital marketing strategies, considering target audience, competition, and emerging trends.</li>
	</ul>
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	<p><strong>Data Analysis and Interpretation:</strong></p>

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		<li>Emphasis on data-driven decision-making, teaching students to analyze and interpret digital marketing data using relevant analytics tools.</li>
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	<p><strong>Content Creation and Management:</strong></p>

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		<li>Covers content creation strategies, storytelling, and principles of visual content creation, with a focus on effective content management.</li>
	</ul>
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	<p><strong>E-commerce and Online Sales:</strong></p>

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		<li>Exploration of e-commerce, online sales strategies, and understanding the digital customer journey in the context of business administration.</li>
	</ul>
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	<p><strong>Social Media Management:</strong></p>

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		<li>In-depth study of social media management, community building, and leveraging social platforms for marketing objectives.</li>
	</ul>
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	<p><strong>Capstone Projects and Internships:</strong></p>

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		<li>Practical application of knowledge through capstone projects or internships, allowing students to gain hands-on experience and build a professional portfolio.</li>
	</ul>
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	<p><strong>Career Opportunities:</strong></p>

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		<li>Graduates are prepared for roles such as digital marketing manager, social media strategist, SEO analyst, and other positions within the digital marketing field</li>
	</ul>
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<h2 style="font-style:italic">Why to study BBA in Digital Marketing?</h2>

<p>A career in digital marketing is both secure and a continuous learning process, thriving in the present business landscape. It involves leveraging digital platforms to promote products, services, and companies. Given the substantial global demand for marketers, it offers promising opportunities in the dynamic and evolving business world.</p>

<h2 style="font-style:italic">Is studying BBA Digital Marketing a good career option?</h2>

<p>Studying BBA in Digital Marketing can be a compelling career option, depending on individual interests and career goals. Here are several factors to consider:</p>

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	<p><strong>Rising Demand:</strong> The digital marketing industry is experiencing significant growth, and businesses are increasingly relying on digital strategies. Completing a BBA in Digital Marketing can position you well in a field with a high demand for skilled professionals.</p>
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	<p><strong>Versatility of Skills:</strong> The program typically covers a broad range of digital marketing skills, including SEO, SEM, content marketing, and more. This versatility allows graduates to explore various roles within the digital marketing spectrum.</p>
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	<p><strong>Industry-Relevant Knowledge:</strong> BBA programs often incorporate real-world applications and industry-relevant knowledge, ensuring that graduates are well-prepared for the challenges of the digital marketing landscape.</p>
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	<p><strong>Career Specialization:</strong> The degree offers opportunities for specialization in specific areas such as social media, analytics, or e-commerce, allowing individuals to tailor their skills to match specific career interests.</p>
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	<p><strong>Entrepreneurial Opportunities:</strong> With a solid foundation in business administration and digital marketing, individuals may explore entrepreneurial ventures, including starting their own digital marketing agency or consultancy.</p>
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	<p><strong>Global Relevance:</strong> Digital marketing is a global phenomenon, and skills acquired in a BBA in Digital Marketing program can be applied internationally, offering career flexibility and potential global opportunities.</p>
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	<p><strong>Continuous Evolution:</strong> The digital marketing field is dynamic and constantly evolving. A BBA program emphasizes adaptability, ensuring graduates can keep pace with industry changes and remain competitive in the job market.</p>
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	<p><strong>Networking Opportunities:</strong> Many BBA programs provide networking opportunities, connecting students with industry professionals, which can be valuable for future career development.</p>
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<h2 style="font-style:italic">Admission Criteria</h2>

<p>Applicants to this course must have completed Senior Secondary (10+2) or its equivalent from a recognized university. A minimum of 55% marks is required, with a 5% relaxation for SC/ST students in the minimum aggregate score.</p>

<h2 style="font-style:italic">Job Opportunity</h2>

<p>Digital Marketing jobs available after completing a BBA include roles such as SEO Specialist, Digital Marketing Manager, Content Editors and Writers, Ads Specialist, Social Media Manager, among others. Additionally, individuals can pursue various Digital Marketing certifications and programs post-BBA to enhance their skills and qualifications.</p>

<h2><em>Further Details</em></h2>

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	<div style="background:#eeeeee; border:1px solid #cccccc; padding:5px 10px"><strong>Course Name&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;- BBA in Digital Marketing</strong></div>
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	<div style="background:#eeeeee; border:1px solid #cccccc; padding:5px 10px"><strong>Level&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;- Undergraduate</strong></div>
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	<div style="background:#eeeeee; border:1px solid #cccccc; padding:5px 10px"><strong>Course Duration&nbsp; &nbsp; - 3 Years</strong></div>
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	<div style="background:#eeeeee; border:1px solid #cccccc; padding:5px 10px"><strong>Eligibility&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; -&nbsp; 12th witj 50% marks</strong></div>
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	<div style="background:#eeeeee; border:1px solid #cccccc; padding:5px 10px"><strong>Course Fees&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;-&nbsp;45K to 3.5 lakhs</strong></div>
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	<div style="background:#eeeeee; border:1px solid #cccccc; padding:5px 10px"><strong>Top colleges&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; - Flame University,&nbsp;KIIT School of Management,&nbsp;SRM Institute,</strong>&nbsp;<strong>Kristu Jayanti College, S.V.U Kolkata</strong></div>
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	<div style="background:#eeeeee; border:1px solid #cccccc; padding:5px 10px"><strong>&nbsp;Specialization&nbsp;&nbsp; &nbsp; &nbsp; &nbsp;- Market research, product development, advertising, and public relations, etc</strong></div>
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	<div style="background:#eeeeee; border:1px solid #cccccc; padding:5px 10px"><strong>Jobs&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;- SEO Manager, Social Media Manager, Web Designer, Digital Marketing Manager</strong></div>
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	<div style="background:#eeeeee; border:1px solid #cccccc; padding:5px 10px"><strong>Average Salary&nbsp; &nbsp; &nbsp; &nbsp;-&nbsp; 3LPA - 10LPA</strong></div>
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